Explains the various concepts of travel agency operations in a systematic manner and makes it easier for not only students of tourism management.
This module is designed to allow the student to develop a practical understanding of the accounting techniques used within the hospitality industry and the application of International Accounting Standards.
This course will provide the skills and knowledge to enable students to meet the latest challenges in the hospitality and tourism sector.
The basic concepts covered in the course include: the difference between marketing services versus products; the role of the service encounter; the key drivers of service quality; the customer‘s role in service creation; service design and innovation; going beyond service to create customer experiences; technology‘s impact on services; managing customer service expectations; and customer service metrics.
Recognize consumer behavior models in tourism and identify factors which motivate consumers to buy tourism products including the internal and external determinants.
The supremacy of the consumer, the factors influencing behavior; knowledge and involvement, attention and comprehension, attitudes and intentions; decision‐making behavior; classical and operant learning; cultural influences; reference groups.
This subject focuses on the challenges faced by managers when making strategic decisions and managing organizations in a global environment. It examines the process of internationalization and the complexities of managing conflicting demands such as the need for cross-market integration, national responsiveness and worldwide learning. Topics also include the organizational capabilities required to manage across boundaries, the challenge of building and maintaining strategic alliances and the roles and responsibilities of individual managers.
This course is designed to assist students in the study of corporate training. Topics include needs assessment, theories and program design, transfer of training, traditional training methods, use of new technologies in training, and follow-up and evaluation of costs and benefits of training.
Explore the concept of leisure and associated modes of provision within a tourism context, thus enabling a clearer understanding of management responses to the phenomenon.
Critically analyze public relations press releases, newsletters, brochures, speeches, and other persuasive pieces.